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Mobile first indexing of Google what is and how it works?

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Until the first decade of the 21st century, the searches in Internet were realised from a table computer. The use of the connections to Internet from movable devices was limited to unload funny bottoms of screen and polif³nicos tones of call through payment SMS services.

With the introduction of the smartphones and tablets, the searches by mobile began to grow and, after some years, it was clear that it was only a time question that surpassed the hegemony of the computer.

At present, we were in a world where the majority of the consultations search is realised from movable devices with very different screens in terms of size and proportion, capacity of processing and, often, with very fast connections.

The developers Web and the web search engines had to adapt to this change and to offer to the users contained apt for movable devices, designed to adjust to a screen that could take in their pocket.

indexing mobile google

But that is not everything.

There are few reasons (aside from the historical ones) to maintain the oriented algorithms search to the desktop computers and Google is changing its algorithms orienting them to movable devices.

The first signal of the incoming indexing of Google Mobile appeared at the end of 2016 in the form of announcement. Of recent way, the subject was retaken by Google and the change already is definitive.

What is Google Mobile First Indexing?

mobile first indexing googleSince we have commented to you before, until recently the majority of the users they realised its searches in table pc's and Google based its method of classification on the basis of them.

But since you have seen, the times are changing. In fact, the computer will be present for a long time, but Google had to respond to the reality of the increase of the movable traffic.

What supposes this? That Google and the rest of finders take the movable version of your website and uses it as the main form to classify it.

That is to say, Google looks at first your website for mobile and determines its classification in the SERPs.

At the moment an index and not one for the version of a Web and another one for the movable version only exists, as it happened until not much ago.

What will happen with the indexing of the Desktop version?

Although the index of Google evaluates first your movable site, that does not mean that it is going to ignore your version completely.

indexing desktop google

This is important, because the users wish to find the more precise and excellent results search for their consultations, without concerning the device in which they are. And Google wants to help them to do that.

The amount of movable users at global level surpassed the amount of users some ago years. But the movable tendency does not mean far from it that the use of the computer is going to disappear.

One is not a change to only movable. The movable use is only increasing, as it comes it doing for years.

And this increase is a good opportunity to try to attract new potential clients.

Until 78% of the people they affirm that there are shortage a business who did not know previous way when they realised searches in its telephone.

Nevertheless, Google is not putting all resources in the movable search and leaving the versions.

So you do not use this update as an excuse to ignore your site to obtain these advantages. Still it will help the SEO. Google is not trying to do nothing radical and they are not either trying to damage your positioning.

indexing WebIf your website is excellent for a determined search, then Google will rankear¡ it in highest, whatever device that is using the finder.

If somebody writes the best writing desk of lawyers in Madrid and you have a writing desk of lawyers of first category in Madrid, then Google wants to show you in the search, whether the user looks for it from his telephone or its PC.

Although the index of Google evaluates first your movable site, that does not mean that it is going to ignore your version completely.

This is important, because the users wish to find the more precise and excellent results search for their consultations, without concerning the device in which they are. And Google wants to help them to do that.

The amount of movable users at global level surpassed the amount of users some ago years. But the movable tendency does not mean far from it that the use of the computer is going to disappear.

One is not a change to only movable. The movable use is only increasing, as it comes it doing for years.

And this increase is a good opportunity to try to attract new potential clients.

Until 78% of the people they affirm that there are shortage a business who did not know previous way when they realised searches in its telephone.

Nevertheless, Google is not putting all resources in the movable search and leaving the versions.

So you do not use this update as an excuse to ignore your site to obtain these advantages. Still it will help the SEO. Google is not trying to do nothing radical and they are not either trying to damage your positioning.

If your website is excellent for a determined search, then Google will rankear¡ it in highest, whatever device that is using the finder.

If somebody writes the best writing desk of lawyers in Madrid and you have a writing desk of lawyers of first category in Madrid, then Google wants to show you in the search, whether the user looks for it from his telephone or its PC.

To whom the Mobile First Indexing de Google would have to worry to him?

doubts with indexing googleWho would have to worry about the update are the websites with different versions for mobiles and writing-desk much, mainly sites with separated movable directions URL.

In the other side of the balance they are the websites with a design responsive.

The design responsive implemented well guarantees the uniformity of the content in all the platforms, independent of the device by means of which it is Accessd.

Your main preoccupations must be:

  • It is your present content in the movable site?
  • Have your does website the structure for mobile?
  • They are implemented canonical the alternative labels/correctly (also in movable devices)?
  • They are the implemented redirections movable/correctly?

In order to summarize: follow your movable site the best do practices of Google for the indexing of movable devices?

If you can respond these questions with yes, that is brilliant! It means that you are doing it well. On the contrary, we are going to concentrate in the majors risks related to this change.

How affect does the Mobile-First Index website?

The first great change, already confirmed by John Mueller, talks about to the hidden content.

When a Web has hidden content in an eyelash in version, it is indexed differently and Google considers it less important that the visible content of clear form.

Nevertheless, in the movable devices, the smaller size of screen forces to the developers to use these eyelashes to avoid to flood to the users with text, reason why Google will act consequently.

Another one is the structure of the site. The movable pages often have a limited amount of connections in navigation in comparison with their equivalents. Some menus are not so deep and others simply are cut so that they fit in a smaller screen.

Along with the change of the experience of the user, this also changes the flow of PageRank in the site. If you do not provide the same structure of connections in your movable site that in your site, it is possible that you see changes in your positioning.

The movable version of your website audits

to audit movableYou must be sure that you are implementing correctly the SEO labels. Quick attention to the canonical labels, the configuration of hreflang, metaetiquetas and the structured data.

It is very important that Google can process the information contained within those structures of data.

Many developers focus in only implementing data structured (for example, json-ld, schema.org) for pages.

But you are in a situation in which your movable sites and desktop are separated, you must be sure that Google movable Bot also sees the structured data.

Google recommends to maintain it in the versions desktop and mobile of the page.

To realise an audit of content parity

to audit index Web and reason

In order to guarantee the tracking capacity, you must explore your website as movable user as if you were the spider of Google. Almost all the modern dredges have the possibility of changing user agent.

Assure to you to realise a tracking with a movable user agent and to compare it with a tracking with an user agent.

While you realise the verification of tracking, also you must realise an audit of content parity.

It verifies the most basic parameters, as: number of pages, number of indexable pages, labels without index, configuration of robots.txt, number of words in the pages.

Ten in account that the changes in navigation and the source code can vary last the metric one, so it takes this information with tweezers.

Assure you that nothing blocks the movable dredge so that can Access to your website.

You can obtain all this with DeepCrawl. It offers a way to realise the audit of parity of content of simple way. It allows to track the movable versions and desktop of a site with a single project. Later, you can compare metric the crucial ones between both versions.

Also there is a tool of comparison of very useful tracking in Sitebulb. You can realise a tracking as user desktop and another one with a movable user agent. The resulting comparison sample many metric equipment of a way clear and easy to use.

Conclusion

Mobile first indexing of Google is a as simple change as deep. It forces to think to us first about a movable device, but without forgetting the version desktop of always.

If you generate content, perhaps it does not worry to you much, but you must make sure that your designer knows all this and that the design that creates is compatible with all the devices and follows all the points that you have seen here.

If you are designer of webpages, it affects to you much and. The movable version is not something optional or that you can even offer as reclamation or as an extra, but he is something high-priority that forces to you to design the page in three senses: writing-desk, mobile and tablet.

Only center to you in which your page is fast and responsive and you will not have to worry about mobile first to you indexing of Google nor of no other. And not only you will receive benefits on the part of Google, but also by the one of your clients and readers.

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