Or you are a consulting SEO or you work your own websites is very important that you know the state in which is a webpage; something that you will be able to know thanks to the information SEO.
Without these analyses SEO he is really complicated that you know all those aspects that you will have to improve to let grow your positioning Web; in the same way that with these information SEO also you will know everything what is well in the website and that you must maintain in that way.
But we begin by the principle explaining to you what is a report SEO and how you must realise it.
What is a report SEO and why it serves
A report SEO is a document in which all the data take shelter of the state and operation of a website.
And as we shelp to the home, it serves to analyze and to study how the actions and strategies are reacting that we are carrying out in the webpage.
The data picked up in this document SEO will have to be analyzed carefully to take the measures and actions that are considered necessary; to improve everything well what it is not working as had; to continue well conducting the planned battles, because these are going by the good way.
This type of information and studies SEO must be realised regularly, with a minimum regularity of a month, because if the followed beams more as soon as you will be able to see changes in the results and will not be able to value correctly if your strategy and actions are or not working.
What must have a report SEO
A report SEO must include the following information at least:
- State of the pages:
- How many they are indexed.
- Errors 404.
- Existing redirections 301 302.
- If duplicated titles or pages without title exist, corresponding to snippet.
- To know the state puts them descriptions.
- State of the H1; if there is duplicates or some page do not have it.
- To know if content is thin and/or cannibalisations in the Web.
- Speed of the website.
- Connected internal.
- keywords that is positioned and its position.
- URL's that is indexed.
How to make a report SEO with SfoDirect
They exist multitude of tools SEO with which to be able to elaborate a report SEO for clients or your own website; but we are going to you here to explain how to make a report SEO with SfoDirect.
From SfoDirect you will be able to obtain all the data that we indicated above; that yes, to complete this information still more also you will have to resort to Google of Analytics and Google Search Console. But of these two tools we will speak later.
How to extract the information SEO
First that you would have to do it is to add the domain of the Web that you want to analyze and to select it from the pull-down menu.
And from in the sections that we detailed next you would obtain the following data there:
Audit SEO onpage
In order to secure the detailed information of the state of your Web you will have to track your project.
This action will more or less take time according to the great thing that is your website.
From you will be able here to know:
- The states of the pages of your Web, that is to say, if you have pages with error 404; the pages with redirection 301 and 302; in addition to the servant errors 5xx.
- Titles SEO that you have in your pages that are duplicated or those that directly you do not have including.
- The H1 of your pages that are duplicated or to know those pages that lack H1.
- The metadescripciones SEO of each of your pages that are duplicated or that they do not have; from the goal option robots you will know to the pages or content Web that is not indexed in Google because it is had as noindex puts robot; as well as, the content Web that appears as nofollow or with nosnippet.
- The pages or content Web that has a slow speed, indicating in addition SfoDirect the seconds to you that take in loading.
- The InLinks option will show all the internal liaisons that it has in addition to indicating the label to you of each of them.
- It verifies that the website correctly works under the security protocols https.
- It finds out if you have URLs mirror.
With the data that you obtain in each of these sections you will have to act consequently.
For example, if you have URLs with state 404 you will have to verify to what it must and act or, redirigi©ndolas towards a content with state 200 and of similar information or to eliminate them directly.
Canibalizaciones and Thin Content
Another one of the data that interest to you to know the website is related to the Cannibalisations and the Thin Content.
SfoDirect will show of fast and simple way this information to you in its different sections and that you will be able to find in the lateral menu.
So that it shows this information to you, first you will have to synchronize SfoDirect with the account of Google Analytics and Search Console.
In the case of the cannibalisations you will be able to see the implied pages and their average position in Google, as well as some advice whom to you the own tool offers so that you take the measures and action that you consider.
However, before doing nothing, it studies or each one of the pages and it values to follow or not all or some of the advice whom to you SfoDirect offers; or simply to follow the yours own ones.
In the section of Thin Content you will find something similar; in this case, you will only have to consider to add more containing, as long as the page at issue really requires it.
Keywords positioned and Tracking of positions
Keywords positioned is all those key words that are in Google and in this specific section of SfoDirect you will know the volume search, the considered traffic, the position in which it is in google, the competition and the URL by which it is positioning.
This information will very come to you or to know it to know if the words that you are using really are helping you to position the article that you want or on the contrary are positioning another different one.
Now, tracking of positions shows keywords to you that you indicate to him to the tool, being able in addition to choose if you want that it shows his positioning to you in the computer and/or the mobile.
In this case you will be able to know for each one of the keywords that you introduce the behavior that has that keyword inside the 20 first results, thus knowing your competitors.
Also you will know to the volume search and the URL by which it is positioning that keyword at issue.
And most interesting it is than you will know the positioning that it had at the moment which you introduced in SfoDirect that keyword, the position of the present day, the one of the previous day and which was its better position.
In addition it counts on a graph in which you will be able to see how it is the evolution of that keyword and where you will be able to add notes to list the action or action that you realised a certain one by day. This way you will know if your strategy is giving the awaited result or no, according to you see how the graph goes.
WDF*DF and Prominence
In this section you will be able to know how the key words for a page are used; that is to say, you will be able to know how your competition uses them, the times that repeats them, in addition to knowing other key words by which they position and that you do not have.
To verify this section comes very or, after verifying in what position are your keywords and/or to verify tracking, because you will know what it is necessary to add or to clear of your content to improve.
Connected internal and Pagerank
Other data that you must know your website or your client are connected internal and pagerank.
You will be able to find these options within the lateral menu and although they separately appear both intimately are related.
In order to know pagerank the website you will have to track the project (if you in the home did it of the audit it is not necessary that you return it to rake).
You will find a small ball graph of colors of different sizes, which will vary according to has a major or minor pagerank.
This same information you will have it in way listed right under the graph.
This way so simple you will be able to know to what it distances is each one of the pages of home, as well as, pagerank internal.
With this information you will be able to know what pages have a greater authority and if he would be interesting to connect them towards other pages of smaller relevance; this way you would be transferring authority of the major to the minor.
In the connected section of internal you will be able to know what pages connect some to others.
As in the previous case, also you have first a graph here so that you become a global idea.
Underneath this one you will find the main listing in which is to each one of the pages indicating the URL of origin and the URL from where it is connected.
In order to obtain more data you will have to clicar on each one of the titles; it will appear a new screen in that you will be able to know all the incoming connections, the anchor text, from where the label is realised and; in addition to knowing all the salient connections that same page, with its anchor text and the connected label of.
And to finish it knows which is the organic traffic that receives the website.
In order to obtain this data you will have to synchronize Google Analytics and Google Search Console.
You have two options in this section:
- To analyze keywords positioned
SfoDirect will show a listing to you with each one of the URL that receives traffic, indicating to you keywords by which they appear; and next to each you will know clicks and impressions that receive each one of the key words and their average position.
Of a very simple and fast way you will be able to know what is working in the website and that it positions better.
- Opportunities of keywords
Here the tool indicates the key words to you that you could include in your content to position it better.
In your hand it is analyzing them to include them or not in your content.
Final conclusion on the report SEO created from SfoDirect
As we finished showing to you with a single tool you can create a very complete report SEO with which to be able to know the state the website.
In addition, in each one of the sections you can unload a file csv or pdf with which to be able to prepare the most complete report of presenting it to client or for you.
You do not lose time analyzing a website from different tools when from SfoDirect it you can do everything.