Tutorial of tools SEO

Tutorial on the Sitebulb Tool

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In spite of having just a short time of life, Sitebulb is already one of the tools more used by the specialists in optimization of contents.

It is not only tried to obtain a series data, but also of knowing how to interpret them so that they can help you to fulfill your objectives.

An expert in SEO uses tools to need the possible maximum these variables. Many of them know as crawl maps, a type of tool in charge to analyze in form and bottom the architecture Web, and to give recommendations to improve the visibility and to increase the traffic towards your site.

But in addition Sitebulb is able to read the statistics produced by bots of the finders and to develop a map of the architecture of a Web to appreciate what pages it is necessary to correct.

Su practicidad, the intuitive thing that is its interface, and their functions outposts, cause that this is one of the tools SEO that all specialist in would have to use.

tutorial on sitebulb

Sitebulb: what is and how it works this to crawler SEO

Sitebulb is to crawler desktop very similar to Screaming Frog (to see tutorial on screaming frog), and that allows to make an audit SEO in depth of any Web.

A characteristic that will make you pour off to you by Sitebulb on other software, is its spectacular system to present the results of its analyses, that it facilitates to penetrate in certain aspects of the SEO and to discover opportunities to position you in the first results of the finders.

With this tool it is possible to audit sites of great size, even those that surpass the 500,000 URLs.

Combining the advantages of crawler SaaS and one desktop, Sitebulb manages to surpass the yield of this class of programs, being allowed you to audit a limitless amount of domains and giving the capacity you to track and to renderizar a great number of sites of Javascript.

The audits of Sitebulb analyze and they are entered in technical aspects and of content, and end recommendations to realise changes. The program gives the opportunity you to choose specific matters to analyze, and their graphical reports are easy to understand.

Sitebulb has 2 versions: Free and Pro. With the gratuitous edition you will be able to audit an amazing number of websites, and up to 500 different directions during an audit. The payment edition, however, allows to do it with more than 2 million URLs simultaneously, and includes functions outposts as Site Performance and Maps Crawl.

Characteristics of Sitebulb Website Crawler

The basic functions of the tool are the following.

To create and to keep a project

In Sitebulb the analysis of a portal is known as project and can be realised the analysis of a new website nothing else to have acquired the use license. Everything what you must do is to name the project and to add the URL that interests to you to analyze.

to create a project with sitebulb

Each project has its own file of tracking, which is very useful for a prolonged work of the SEO or for the control of migrations.

Once beams click in Know & Continue activates an preaudit and next you will have to form the program according to your preferences choosing one of two options:

  • Standard Audit, to track everything a portal.
  • Sample Audit, scans a segment of the project and offers a general and immediate vision of him.

One of them following the depth degree chooses that you want to audit.

Options of analysis

The hour arrives from the analysis, and following the size of the website, at Sitebulb will more or less take time to him to scan the site:

  • Site Speed, to know the time load of each URL.
  • AMP, tracks and verifies each page.
  • International, to verify the labels hreflang
  • Page Resource, scans HTML, videos, CSS, JS, audio or images in all the URL.
  • Mobile Friendly, studies if the URL is well renderizadas.
  • XML Sitemaps, identifies the URL of each sitemap.
  • Setting of crawler, to see the time and type of render and the directions per second.

Between the options that unfold in this menu are also those to associate the account to Google Analytics and Search Console.

different options from analysis with the tool sitebulb

First view audit

Sitebulb presents the information by means of graphs and tables without the need that you must open other programs. With the first audit you will see a graph in the form of bulb with the hierarchy of the URL pertaining to your architecture Web.

Internal report

It allows to know the number of broken images, out of phase content multimedia, I connect broken, URLs that agree in a same error, and the pages of any point of the architecture that need changes.

Overview links

Sample how many I connect has in the portal and which are the pages to which the links go, what pages do not comprise of the interlace and in which more connections make lack to cause than the information flows.

Redireccionamiento

This section proposes a graph or a list of the pages that contain elements taken from other Webs.

Here it is possible to also look at the typology of redireccionamiento, the tracking by levels, the migrations that have taken place, and the number of connections that give back errors 404.

Site Speed

A specific function of this software is the report of performance or yield of each page, and the suggestions of Sitebulb to make agile its load.

In the main menu the TTFB or slower time of unloading of all the directions, their score can be seen, and a graph of depth that shows the speed of load in relation to the depth of the URL.

Indexing

The tool indicates in a graph the pages nonindexed, the URL indexable according to different finders and the measurement from adjustment from the format demanded by each finder according to the depth of connection.

Other graphs available by level are:

  • Canonicalizaci³n by level.
  • Disconnected by level.
  • Without indexing by level.

Clicking on the URL, envelope appears detailed information she. In the View eyelash you can make a more precise analysis.

Search traffic

Search traffic or traffic search consists of an evaluation of the fluidity of all the URLs of a domain, according to the searches that appear in the web search engines. Sitebulb represents in a indexable graph the low fluidity by deficiency of URLs. The tool indicates when an optimization by low traffic is needed.

All Hints

Each section of a project in Sitebulb has a track or hint with indications for all the variables. If you do not want to review each section separately, in All hints you will be able to see a list of suggestions of urgent changes.

audit on page with sitebulb

On page

It consists of a thorough analysis, that concentrates in the legibility of the contents and errors in the most visible part of the Web, as long titles, empty, duplicated or very long metadescripciones, pages without H1 or with more of a title, images without text ALT, among others.

This section creates statistics as the average of archives multimedia, the number of words of each page, and measures the quality of the content by the interactions and the traffic of users.

It uses the test of Yoast to calculate the level of difficulty of a text and uses AFIN-111 to evaluate the feeling of a text, classifying enters it -5 (very negative) 5 (very positive).

Sitemap

This characteristic is very useful for sites that lack an architecture plan. Help to visualize the pages nonindexed or that are not connected with the main page.

The URLs of the map of the site with urls combines indexed, to know how it is being the indexing and the visibility of the pages that are to a smaller depth.

Map crawl

With this characteristic it is possible to see the architecture of your Web: in this graph all the nodes are represented, and passing the mouse over them you will be able to obtain detailed data, to see URLs lowest in the hierarchy, to Access to connected internal and the degree in which each participates in him.

The graph is expandable, and when moving a node the rest of the nodes fits their position.

diagram with the internal structure of a Web with sitebulb

External

Sitebulb evaluates and analyzes all the resources and external liaisons according to the depth of the page in the architecture Web.

The results appear included in the graph of depth levels, so that it is possible to know where the broken or redirigidos connections are concentrated that do not comprise of the domain of the project.

The object of this analysis is to allow the specialistic SEO to know the origin a content, if there is lost use or if it is necessary to fit it to the new basic structure.

Other interesting functionalities to use Sitebulb

Other characteristics that you will be able to find in this hallucinating software and that will leave you hooked are:

  • Free finder.
  • Unloadings of tracking.
  • Modification of the order of the columns in the table of data.
  • Detailed reports for each section.
  • Filters by condition in the tables of data.
  • Graphs in which the information appears ordinate in nodes, and that gives the option to extend it.

Another functionality that offers Sitebulb is to verify if you have implemented and validated your pages in AMP. It will send a warning to you if:

  • They lack obligatory elements.
  • They are not being crawleados as they would have.
  • They have duplicated, not allowed or depreciated elements.
  • They present failures in its design, style or groups.
  • They are not well indexed.
  • The canonical ones well are not put.

Sitebulb will make you arrive these same warnings if you have a portal multi language.

Conclusion

Sitebulb is the tool that you need to audit effectively and in time record any website. Their simple and intuitive interface, does it as much apt for experts as for just initiated and it offers a pile to you of characteristics to maintain your strategy SEO throughout the time.

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