According to the experts, Google realises 3,200 changes in its algorithm every year, for six years more or less. That does very difficult to make SEO nowadays.
Although there are thousands of changes and Google disappears and arises another finder, we found several factors that never they will change: the value of the content and the optimized good content.
In addition to investigating well and enriching your contents, also you must make SEO on Page. That is to say, to optimize each individual page facing the SEO, search that it arrives at the highest positions of Google.
For this it serves Seolyze, and here you will learn to use it and to improve your contents.
Before home, an advantage of Seolyze it is that it offers 30 days to you without requesting card nor nothing free to you, so takes advantage of it.
What is Seolyze?
Seolyze is a tool that makes different analyses from contents already published to improve them, but also counts on functions as search of key words, to find questions in Google, analysis of snippets (the fragments of Google), etc.
The main characteristic, and the one that you are more going to use of Seolyze, is the one of Analysis WDF*IDF.
What means? Thanks to this functionality, the most important words of the contents better positioned in Google (TOP 10) for a keyword are analyzed, in addition to this one, and it compares them with the content that you analyze, in this case, yours.
In this way, you can find words that, used well, can serve to improve your content and scale positions until arriving at the most high.
It can sound simple, and although it is it, has its complexity. We are going to see it.
It knows the functionalities Seolyze
Seolyze is more than a content analysis, although this one is their main reclamation and the function that we used more when we contracted the service.
In the part superior you will see three great sections, that they are those that compose the tool.
- Orange: Content Optimization Area. Here you will analyze different contents, whenever they are already published.
- Dwelled: Content Creation Area. Tool search words and strategies of content when you are going to create an article and still is not published.
- Green: Rank Tracker. Once created and/or improved your article, you can monitor it and see here how it is raising or lowering positions in Google in real time.
Each of these sections counts on its own configuration and tools to fulfill its assignment. Here we will not see all, because the tutorial would become eternal.
Our objective is that you have a first contact with the tool and that better your contents with her.
We are going away to center in the area orange, the function star of Seolyze.
What difference to SEOlyze de Ryte?
A tool very similar to SEOlyze is Ryte (old Onpage.org), but at heart are very different.
The difference is very simple: SEOlyze concentrates in the SEO on Page, the optimization and generation of content focused to the SEO.
However, Ryte is an integral suite for SEO, that also considers factors as the WPO and the SEO in off Page.
In summary, this is the explanation of the differences.
How Seolyze works
We are going to see how improve a content through SEO on Page with Seolyze, step by step, so that you learn to take advantage of the potential this tool.
It sees the section Content Optimization Area. Within her, alongside left, you will find the first tool, call WDF/IDF Analysis.
Alongside straight, you will see the following screen, or picture search:
Fill up it of the following form:
- In keyword the keyword writes that you want to analyze.
- In reference page, the connection of the content that already you have published and positioned and that you want to improve.
- In Version of Google the country chooses where you wish to analyze and to improve your content. Spain, for example.
- In language, we chose, in this case, the Spanish.
Once you fill up it, you only must click in Initiating the analysis.
After a little while you will have the results.
Fast look to the results of Seolyze
First that will show to you it is a table with many data, that constitute a summary of the analysis of your content against the first sites positioned in Google.
This is the table:
We see one by one what they mean the elements of the table.
Seolyze makes an average of the total of words of articles better positioned in Google, in gray, and it compares it with the extension of your content, in orange.
In this case: the average of words by content is of 4,024, whereas our example is of 7.053.
It is decision yours what to do, but your content is short, to add text will be the best thing.
Headed H1, H2, H3
In this section one analyzes the number of headed and subtitles, used by our competitors of top 10 of Google, for the keyword who you analyze.
In the example, H1 as average, the same are two that in ours. Something that we must correct, since it only must have one. The same with the H2 and H3, although the example says to me here that I am within the average, which is very good.
Strong-tags, Title-Tag and Put
Here Seolyze measures the number of times that has been used the label or word in the text, the title and the metadescripci³n of the page.
In the example, strong-tags (bolds) is in 0, which implies that I must analyze well my content to add some, and to be able to approach to me which makes my competition. In the rest, my average goes very well, and it is not necessary to do nothing on the matter.
Keyword in Title
In this section, Seolyze analyzes if you have placed the keyword in the title of your page, of textual or identical form.
For example, if your keyword is dressed Madrid, and you have placed cheap Dresses in Madrid, it will lower points. The goal is here to have 10, but not you obsessions.
It is important to have criterion with respect to the use of key words against the naturalness of a text. If the keyword is not natural, it is good for ignoring this module, because he is better to be natural than to sobreoptimize the content.
And the same with the rest: the extension of the title and the description, etc.
Down you will see the words more appellants than you can use to improve everything what the table informs to you.
You will immediately see the first results in Google for that keyword with some metric very interesting:
The table will say the quality to you of each connection, number of connections, confidence of these connections, numbers of domains that generate them, etc.
Analyze it with care, because building is important for your strategy of link.
The graph of Seolyze
Underneath this table you will see the crown jewel of Seoliyze: the graph with analysis EPS-KF of the ten sites better positioned in Google for one keyword in front of yours, shown in a graph of curve with minimums and maximums.
These data are resisted with yours, and you will see a graph made up of three graphs.
Here you see several things, one to one:
- Each point of the graphs of the horizontal axis, represents a word and the vertical axis the number of times that is repeated in the content.
- The graphical dark orange represents the average of times that this word is repeated in the pages better positioned.
- The graphical smooth orange represents the maximum and minimum that this word appears, or must appear, in the contents.
- The black graph represents your content, the one that you are analyzing.
The black graph, that is to say, your content, must be within the graphical smooth orange, so that you can say that your content is very well optimized.
If you see that in some word you are very down or above, you click in the graph and it will say to the percentage and the word to you.
Taking notices of all this.
Of any way, Seolyze, underneath the graph, will show some to you square, in which it will say the words to you that appear with a correct, low frequency, or superior.
In the example, these are the suggestions of Seolyze:
Underneath you will see just like in the graph, but in format of table, in case it is to you more comfortable.
After the analysis in these sections, you will know what words to reduce, to increase or to introduce in your content, and how much text to add. Thus you will be able to increase the positions that you need, perhaps to enter top 10 of Google, to position 0, or position 1. Everything can be obtained.
Conclusion: with Seolyze beams good SEO on Page
Perhaps the SEO on Page is one of the branches of the SEO that less it has changed since the SEO exists as so, and that it continues being the same that until now. With changes, but in essence it will continue being the same.
For that reason, it is worth the pain to know and to use a tool as Seolyze, that helps to analyze, to detect improvements or failures you and that it informs to you into simple and fast way of all that with each content that you have created or you think to create.
In this tutorial of Seolyze you have only seen a function of which it owns, that is many, as a finder of key words, monitor projects or keywords, an analysis to create contents from zero, etc.
If you have a team of editors, you can create an access for them, with the purpose of not having to do all the analyses of content. At the same time you will help to dominate the tool them for its race of freelance.
You do not wait for more, asks for the test of 30 days and you will see that it is worth the pain to use this tool in your day to day.