Tutorial of tools SEO

Tutorial of Screaming Frog for Nascent

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A powerful tool that has become obligatory in the analysis SEO of any Web is Screaming Frog SEO Spider.

One behaves as crawler or a spider of Google to track a Web with the aim of doing an audit to him and identifying titles, puts descriptions, labels ALT of the images, answer codes, I connect canonical, and another series of data and excellent information on your website.

Screaming Frog SEO Spider has been designed thinking about small Web sites but oriented mainly to great sites, where to take to end an audit SEO otherwise it would be a too tedious task, even impossible.

With the information that you obtain by means of Screaming Frog you will be able to design your strategies to optimize the SEO On Page of your Web.

tutorial on screaming frog

In addition, the new version includes improvements, utilities, characteristics and a good number of updates that will allow you to analyze more thoroughly, if it fits, your projects.

And it is that with this tool you will be able to detect the errors that you cannot detect at first or that it would even take to weeks or months to you if you did it of form manual.

Screaming Frog will warn if it finds errors you as very long titles, problems of indexing, h1 duplicated, chains of redirections or errors 404, among others many.

The success of a project depends on which we have controlled all or almost all the aspects of our Web, and facing the part On Page on the same, tools as this one will be to you very useful, reason why it is not of more than you know how to use it.

We are going to see everything in detail what Screaming Frog can do by you!

Why It serves and How To begin To use Screaming Frog?

In order to begin to use Screaming Frog you must unload the version of the tool from the official Web, since unlike the majority of the SEO tools one is a program.

With Screaming Frog you can even obtain a detailed report of your Web or the one of your competition, having the possibility of selecting what information class you wish to secure when unmarking the options that do not interest to you, to make agile the process.

This tool allows you:

  • To find and to analyze broken connections (404) and another series of errors.
  • To extract content through XPath.
  • To create sitemaps XML of the site.
  • To analyze Javascript, images, archives SWF, CSS.
  • To discover duplicated content.
  • To detect redirections.
  • To review robots and directives.
  • To analyze metadata and titles of pages.
  • To see the architecture of a Web.

But this is only one small sample than it is possible to be done with Screaming Frog SEO Spider, a tool that will become essential in your day to day.

The Main Functions of Screaming Frog

I must say that if before you have never used this tool, it can seem intimidating the first time that you see the interface. Perhaps desire enter to you to leave running, but you do not do it, it is easier than it seems!

initial screen of screaming frog

First that you will have to do it is to introduce the Web that you want to analyze where to puts Enter URL to spider, right under the main menu. Crawler will be put to work and when it finishes it will throw a series to you of data.

The tool offers a selection to you of menus, underneath where you have introduced the URL, with different functions, following the data that you want to know.

Next I detail each to you of them so that you know what you can and how to interpret them.

Internal

The internal eyelash offers the possibility to you of analyzing urls of your Web of global or separated way by filters. Here you will obtain a listing of all the urls of your Web and of what type is each of them:

  • HTML
  • CSS
  • Javascript
  • Image
  • Pdf
  • Flash
  • Other types

At first he shows all the types to you of urls that there is in your website, but as we told you, you can filter them by types, so that he is much more comfortable to work with them.

Whether you use filters as if no, he offers a great number to you of columns with data that you will be able to analyze. I name you most important:

  • The URL of the site and its type of content (image or text)
  • The state of the URL, showing code 200 if everything is correct, or the 404 if it is a broken connection, 301 if it is a redirection, etc.
  • The indexabilidad of that URL
  • The title of the URL and its length (the same for h1, h2 and metadescription)
  • The canonical label of the URL
  • Internal liaisons that it has (inlinks)
  • External liaisons that it has (outlinks)
  • Response tricks out of, that is the time of load of this URL

internal eyelash screaming frog

External

We have the same eyelashes and filters that in Internal, only that with the external domains to which we are connecting from our Web.

Protocol

Here they will appear all the urls that in your Web, as much internal as external, https or HTTP has the protocol. You can leak by an u another. Very useful if we have installed SSL in our Web to know if it has been realised correctly.

Response Codes

Here they will appear all the codes of answer that offer urls of our Web. You can find codes 200 (it is the ideal), 404, 301, 302 or 500, among others many.

The best thing is than you use the filters to see what urls has each one of the states and to have of a simple look, for example, the 404 (page nonfound). This way it will be easier to you to identify them later to be able to solve them.

URL

Very similar to the Internal eyelash. Here we will be able to also see if a URL has some character in low capital letters or scripts.

Page Titles

You already know that an optimized website must have a title nongreater to 65 characters and, preferably, to contain keyword main at the home.

Screaming Frog allows to visualize all the urls of the site and the title corresponding to each, indicating the possible deficiencies, repetitions or excesses. For it as much shows the length to you of the Title in characters as in pixels.

In the same way, this function will show to you if the titles of your URL appear cut in the SERPs.

page titles in screaming frog

URL info

You can find this option in the main panel, and unfolds one short description of the sections within the selected URL.

The new version of Screaming Frog SEO Spider introduces an algorithm that considers the use of filters of reescritura by tracked the user to make agree the URL.

Put

This eyelash shows the same data that the one of Page Titles. Metadescription must contain keyword main and an attractive CTA so that damned little people in our turn out and to increase our CTR thus.

Option SERP Snippet (down) shows a preliminary view to you of the title, the URL and puts-description in the web search engines and indicates if you would have to diminish the amount of characters because they are cut in the SERPs, something that our CTR diminishes.

Meta Keywords

Google already long ago that it does not consider puts them keywords, but you can see if somebody of your competition is using them in some of his urls.

H1 and H2

Just like in Title and Metadescription. It shows to the number of characters and pixels to you that have each of them. You can leak by duplicates, missing (it does not have), if there are several (very useful for h1) or over 70 characters.

Images

The images are essential to give a better aspect him to the site and to seduce the reader, although its weight can slow down the time of load of the page and to cause that the Web lowers a few positions in the finders.

The columns of this functionality of Screaming Frog show to the extension (png, jpg, GIF, etc.) and the size of the image, leaking the images with excess of weight, that you can reduce in size to optimize the time of load.

By means of the filtrate, also you can find those images in which you have forgotten to add a label ALT, a field that you would have to always fill up for a better positioning.

function images in screaming

Canonicals

In this eyelash is the canonical label that has each URL of the website.

This label was created in order to end the content duplicated within the Webs.

You can leak by urls that contains canonical, those that does not have it or those that have several.

Pagination

It shows the paginations where it corresponds and the labels rel=next and rel=prev. It is possible to be leaked by urls that contains pagination, that is not indexable or front page of that pagination.

Directives

It shows urls that has the label index, noindex, follow or nofollow.

Hreflang

Thanks to this eyelash we will be able to see the labels hreflang if we have them implemented in our website in case this one is multi language.

We will be able to detect if there are errors, as for example that the language code is not implemented correctly.

AJAX

In this eyelash they will only appear data if your Web has created applications in this language with which the user can interact.

AJAX is the acronym of Asynchronous Javascript and XML

AMP

If your Web has a version in AMP, here you will be able to see all the data of urls that have that version. They will be data similar to those of the Internal eyelash that we saw at the outset, but in version AMP.

Structured Data

Here are the structured data that a Web has. So that they appear, you must them have branded in the configuration of the tracking, at the outset. Configuration.

configuration to spider to show structured data

Sitemaps

Here we will be able to extract interesting data by means of the filtrate, as for example urls that are not in sitemap, urls that is in noindex and appears in sitemap (they would not have to be there).

Custom

By means of this option data of any Web by means of Regex can be extracted, Xpath or CSSpath, as for example breadcrumbs, the own text of the article and any thing that is happened to us. For it we will have to go to Configuration-Custom and to choose Search or Extraction there.

Analytics and Search Console

With Screaming Frog we can be connected with Google Analytics and Search Console and see all the data by URL, as for example:

  • Sessions
  • Percentage by ricochet
  • Number of impressions
  • CTR

Other options that we can realise with Screaming Frog

Renderer page

When active the modality of representation of Javascript, this function is qualified of predetermined way.

When doing click with the right button you will be able to see the frisked Web, to visualize the URL from different tools, to look at old versions of the site and to export data, among others things.

In the most recent version of Screaming Frog you can export errors and warnings in the menu superior doing click in ˜Reports™. The report of validation of errors throws the number of urls affected by each problem, with a URL of example for each case in specific.

Also, you can select several URL, look at the details common at each and to export them.

Another one of the options of the new version is to export urls from the view of tree to a spreadsheet, to see with greater rapidity the detachhed structure of the site.

Also in the menu superior you can export the URL pending to rake.

Sitemap XML

Between the functionalities incorporated by Screaming Frog she is the one to create a map of the site and to directly raise it your servant.

Site Structure

One is absolutely to the right. Here you will be able to see how you have structured your Web and how many depth levels have.

structure of the site with screaming

Conclusion on Screaming Frog

Doubtless, Screaming Frog SEO Spider is an essential tool for the analysis of any project, to define strategies that improve our Web and to maintain it without errors.

Whereas the payment version offers more opportunities to you of personalisation, great part of these characteristics is available in the test version.

The last versions of the tool have brought improvements that deserve much the pain. To name some of them:

  • Tracking of sitemaps XML
  • Calculation of pagerank internal
  • Better export
  • Programming. You can program the tracking (daily/weekly/monthly) and form automatic export.

Particularly, this last one seems to me a jab. You have proven this magnificent tool already?

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